As usually phenomenal event sponsored by PartnerUp and Deluxe. Steve Borsch (Connecting the Dots) presentation pointed out still new ideas (and tools) on the topic that seemed to be discussed so much.
Steve described the shift of linear thinking to parallel and associative, and showed the most comprehensive “map” of social space I have seen so far.
Other interesting ideas from the presentation:
- Participation in social networking definitely accelerating; LinkedIn probably benefited from the economy the most
- 93% of Americans believe a company should have a presence in social media; 85% of Americans believe a company should interact via social media.
- There is an expectation that a person should have one place – a hub of his or her social activities
- Think about yourself as a “curator”
- Blogs are not disappearing – they are becoming mainstream media
Today all media is social and all social is media
Steve Rubel, SVP Edelman and Associates
Digital lifestream aggregators – a new one – posterous
Tim Brunelle presented a few ideas about influence of social media on advertising. The most surprising for me was a thought that social media is keeping the advertising alive… We often hear that the advertisement is dead (what makes sense), but Tim argued that companies still need to communicate with consumers and the combination of social media and advertisement could produce the best result. Interesting…
