Without mentioning a myriad New Year Resolution helpers and a scientific explanation why we, humans, have limited opportunities in succeeding with grandiose New Year Resolutions, I found a few interesting interactive marketing tools last week.
Educational resources in Mobile:
Mobile is in general starting to take larger part of interactive marketing news; maybe the “year of mobile” is finally here?
Excellent resource with quite a few data sources that can be used in the future. The most interesting (or compelling?) reasons from my perspective were:
4. Mobile web will overtake the desktop within 5 years.
This article gives a good overview of different mobile devices and explains difference between mobile apps and mobile sites. The idea of this article is similar – your marketing efforts should include plans for mobile.
Both approaches, a web site a separate entity and marketing as a whole, are advised to pay attention on mobile… it is probably about time
iPhone Mockup tool can probably help with needed mobile plans. The tool is in alpha, but it might save time and energy and be useful for anybody who listened to the advice of two previous articles.
Other interesting tools of the week:
Usabila – A quick and easy to use web site usability testing tool. The tool has a free trial and looks very attractive.
Mashable Guide to Facebook – The guide includes personal and brand resources; however, considering that Facebook is still more used to connect with “friends” than with brands, combining the resources seem quite appropriate.
Google Trends for web sites – A tool that I somehow overlooked in the past.